Our new partnership with theScore!

We are thrilled to announce a new partnership with theScore!

We are both two brands that are deeply ingrained in Canada's sports culture and are teaming up to provide relevant, authentic experiences to our respective sports communities. The cross-promotion gives theScore full rink and surface title sponsorship in Ontario, leveraging media assets and bringing awareness to its mobile sportsbook, 'theScore Bet'.

In turn, we will provide rich, engaging content, tapping into theScore’s massive media footprint across Canada, reaching its loyal fanbase in innovative ways while introducing our best-in-class sports and recreational brand to new audiences.